As we know few of the fastest growing services are Social Networking. Facebook has about 600,000 people joining it daily where as some joining twitter at 10,000 per day. Now you can understand that how much exposure can this give to your website or Products. Dell Completed 1 million sales by using twitter. Now you can see the power of social networking. I have few tips to share with you –
When you are trying to gain more exposure for your product or website on a Social Networking website try using unique idea and no the same old ones like putting a banner or something like that. But before that make sure what you want to publicize.
- Find out what you want. If its a website even all ads are to advertise them but what in the website? Segregating things may help you a lot like first decide do you want to increase Feed Subscribers? If yes then concentrate on itself only. And also make sure that your visitors get something with it like offering a free E-Book with every subscription will do.
- If you want to increase Product sales concentrate on Targeting. Who shall buy your products. Suppose if they are Teen’s who you want to buy products do it the teen style. Like if you want to sell a computer make sure you “Highlight” those things which like for example Music, one of the major things with which they may get easily attracted. Also try giving few softwares to them for free like a DJ software.
Sometimes is not just a picture what it takes to get Attention. Like Suppose you use facebook Create an Application where A user will have to play Games, Invite People and that’s it. He will get A special discount package. That’s it. Even if 10 people use it and 2 end up buying it you have made it. And what about the people they invite? It will keep on multiplying……
Also incase of twitter find out on what base is the social networking website made. If its made on the base of a 140 Characters Text then your marketing style should change to the 140 Character one. Use words like money, especially here. Like for example you want to sell a particular T-Shirt designed by You make sure when you tweet about it You highlight the words which differentiate you from the rest like for me i would use “A t-Shirt Designed by a 13- yr old”. Also try offering special Discounts to those who retweet your tweet.
Now after you gain attention and when someone reaches your page now the toughest task is to keep your customer on your page. This can be achieved by simple means. Lets see -
- Presentation is the King – Make sure your design matches with the Social networking website from whom the customer is coming. Like suppose try making a page which is only meant for people coming from facebook.
- Don’t be a stranger – Introduce yourself to the Customer via the means of Photographs and other simple text.
- Uniqueness it the key – 80% of your products success depends upon it’s marketing. But the 20% also does matter. If they Product has nothing in it the hollow 80% effort won’t work out. And in order for a Product should work it should have 2 of the qualities. Either you need to be the “ONLY” or you need to be the “BEST”. That’s how success is made.
I am no master in Making products but I know this simple formulae.
Simple Product + Random Input = Innovation.
That’s what it is. Here a simple product may be a Pen and the random input may be a torch. Then what’s the innovative product? It’s a pen whose writings can only be seen if you use a torch upon it. And i think most of these such things are developed in Japan And China and that makes them the people who sell in “MASS”. They don’t believe in Addition ( i am referring to small profits) but to Multiplication (i am referring to Huge Profits by selling in Mass”
Here’s what all i know. You may find many faults in it so be sure to mention it in comments as that is the reason why we humans are sent to earth, to Learn from mistakes and try to reach near perfection.
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