The first thing i see when i log on to Digg.com is some Apple news. When i start reading articles in my RSS reader, all i see is Apple Rumors on all blogs. Who gives birth to these rumors? Why is everyone interested in Apple news? How does it spread so fast?

Apple knows all the answers. Let’s take the questions one by one.

Who gives birth to these rumors/leaks?

Apple itself. Apple has a team of marketing geniuses and news hungry people. That makes a perfect combination.

What? Apple itself leaks news?

I read this article at MacObserver which gave me a deeper idea as to how Apple made leaks. It had few simple steps.

  • Some Senior Executive instructs juniors to find to talk to someone at Major news outlets and reveal some information.
  • It is done over phone or in person and never in writing or emails because then no one comes to Apple with a proof.
  • This method works out the most as it’s claimed as a “Rumor” and so it may or may not be true and in this case the reputation of the both the parties is maintained and both of them benefit, Apple get’s required buzz and the authors get reader’s interest!

How do they get people interested in their news?

There are about 94,143,486 blogs who have posted about iPhone with a collective readership of over 30 Billion readers but only 45 Million iPhone were sold.

Apple does controlled leaks and it’s famous for not revealing information. If we see, generally you would be interested to know something when the other is trying to hide it. Simple principal is that

The more one hides, the more interest it generates for the other to know

This simple principal is responsible for the companies huge marketing success.

How does Apple get people to post their news?

If there are readers, give me a reason why people wouldn’t like to read about it? I mean our blogs first Digg frontpage was a Apple story too!

Also apart from readers, they do have great communication specialists who know the right people and get them at the right time so the news is a sure hit.

Why do they need news leaks?

To capture public reaction before releasing actual news as this helps them to plan actual stuff for products. I mean they could consider this as an unofficial trial without hammering the companies reputation.

They get the buzz by doing this. I can’t speak much on this because if we compare the Operating System market share, Apple has only about 5%-6% while Windows leads the rest of the market with much higher market share.

How far is this method successful?

In terms of popularity, this method works a lot. I mean every Windows fed up user wants to buy a Apple computer (sort of?).

Frankly if we think what a Apple customer is going through, then it’s hell. Why you ask? It’s simply because first of all he’s putting a lot of money into buying a premium product and on top of that he’s quite unsure about any refresh/updates to the product line so he gets confused if he should buy the product or not and so he wastes time thinking to buy it or not.