Google has seen immense growth, poking it’s nose in each and every sector, healthcare, biotech, cleantech, software, news delivery, books and nearly everything.
Google is very hungry. It wants to capture everything that belongs to you, your entire digital life. From Email to health records online, from entertainment to books, Google wants to know everything about you. It wants to track your online activity and store it for 18 months. Google Buzz breached privacy also, Google Maps has been under a lawsuit for containing unwanted images of people vomiting and naked children.
Google wants to know everything about you. But why? 97% of Google’s revenue is sourced from Advertising and Google wants to know more about you so that it can target you with right types of ads and get more conversions and high numbers on it’s yearly revenue score cards.