Last thing you would have ever pondered would be Yahoo! taking over the web and becoming homepage to everyone. Google’s phenomenal success scares a lot of tech companies, Yahoo! esp. as it’s business’s are continuing to be shot down one by one. Yahoo! search has shrunk rapidly and simultaneously Google has grown to take a large part of the Search cake.
Both the companies have different philosophies. Big “G” believes in simplicity and it’s homepage is a mark of it, while at Yahoo! they want the homepage to be your eternal lookout for everything, yes Twitter, Facebook, Search, News, Entertainment, Everything. Yahoo! constantly stresses that Google needs to “diversify” if it wants to retain it’s market, and that’s what Yahoo is doing with multiple partnerships with leading social networks, portals and lot more.
Here’s a piece of Yahoo’s 85 Million Dollar marketing campaign, the commercial is straight from Yahoo!’s heart. BTW i kinda like the tune they’ve used! Video down after.
