Apple has gained lot’s of negative attention because of the App store. Lot’s of Buzz surrounding App store especially the rejection of the Google Voice App by the App store and then FCC looking in to matter. It’s been sorted out when Google has decided to release a web App for Google Voice.

Recently Lot’s of Top Developers of the App store and their applications were deleted from the App store. The Blogosphere reacted quickly to it, the Anger of the developers was clearly visible. Along with that people had Broke up with their iPhone including bloggers like Om Malik.

In this situation Apple Does need a superman, and so there is one. Phil Schiller, Apple’s very own WordlWide Marketing Vice President. It’s very surprising but yes, Phil is approaching developers personally to get their feedback.

Rising Card, one very cool magic application developed by theory 11, where the developers had worked really hard and sweat out their blood for their app. But then what? All their hopes were thrashed by Apple in just one mail, the rejection mail.

The developers said they had completely lost their hope, but then Phil came in touch with them and hopes began to rise again! Well here’s how they describe their experience, in a mail they sent to TechCrunch.

Schiller was unbelievably responsive throughout the whole ordeal. Our first communication from him was late at night on the 11th – with another email sent to us an hour later. He was extremely nice and although not promising anything, he said he would have their team look into the situation ASAP.

To be frank, Chris and I [the creators] were both amazed that this had reached the heights it had at all – given the fact that it is just a fun magic trick. We had spent months creating, polishing, and finishing this thing – and up until then we thought all hope was lost. It’s been quite the rollercoaster.

This morning, we received another email from Schiller advising us that Phil Shoemaker (Director of Application Technology) would be in touch with us soon to discuss our app, and as promised I received a phone call about three hours later from Phil. Shoemaker said that his team was looking into the issue as we spoke, and he was hopeful to see resolution of this by the end of the day.

True to his word – it was in fact approved late this afternoon. In sincerity the whole process was quite the ordeal, but I must say that I respect the hell out of the fact that we received the personal attention that we did. They were responsive, attentive, and truly listened to what we were saying. While one could argue that it took us over a month to get to that point, I would judge this situation based on the lengths they went to to fix the problem – they were incredible.

Obviously after this the Developers were very happy 🙂 So Phil Schillers the man. Well here’s a post from Theory 11’s blog where he is expressing his happiness!