Now getting a Nexus One via the web will become a history. Google has just announced that it is all set to pull the plug on the Nexus One web store and that it will concentrate more on selling the phone via retail and carriers.
“While the global adoption of the Android platform has exceeded our expectations, the Web store has not,” Andy Rubin, vice president of engineering at Google, wrote in a blog post. People generally want to know more about the product by getting hands on experience. When selling the phone via carriers , the customers will get to know the wide variety of plans available and choose the one which suits them.
Google launched the product in early January and people could purchase it online at www.google.com/phone. There were reports about the slow sales via the web, which could be seen as the reason behind such a step.
On April 30, Vodafone became Europe’s first carrier to sell the Nexus One. Google said Friday that going forward, it will follow this model rather than Web sales. “We’ll shift to a similar model globally,” Rubin wrote. Once the magnitude of sales through retail rise, Google will certainly put a halt to the web sales.
This was a much expected and needed step from Google. Nexus One would stand nowhere if Google stuck to the online sale model and poor sale figures reflected the fact on those revenue charts. While Android devices are on the rise, lets see what the big “G” has got in store for marketing when Big Daddy’s like iPhone rule the market!
